Urban Proof Shampoo 8.5 fl oz

A detox shampoo formulated with natural bamboo charcoal to protect against environmental stress and deliver cleaner, lighter, more radiant hair. Free of sulphates, parabens, artificial colors, paraffin and GMOs, this purifying shampoo is designed to gently remove impurities, excess oil and urban pollutants without stripping the hair.

Part of a three part system to offer protection against the urban environment, it includes Urban Shield Technology containing ingredients ideal for all hair types exposed to environmental stressors like fine dust and heavy metals.

• Detox shampoo with bamboo charcoal
• Urban Shield Technology protects from environmental pollutants
• Keeps hair clean, soft, and vibrant
• Free from sulphates, parabens, artificial colorants, paraffin, and GMOs

• Apply to wet hair and scalp. Massage gently to emulsify. Rinse thoroughly and repeat if necessary. Then follow with Urban Proof Cream.

Perfect pre-color prep: Use before any color service to gently cleanse the hair and remove product buildup, minerals, and environmental impurities that may affect color adhesion.

Brighten blondes: For maximum brightness and clarity, use Urban Proof Shampoo prior to Egoline's Silver Maintain Shampoo to lift away dulling residues and prep the hair for optimal toning results.